Sell the website. Skip the code.
A white-label development, SEO and Google Ads partner for independent designers in Canada and the US. Fixed wholesale prices, your brand on everything, one senior person doing the work.
Your client asked for a website
And SEO. And "that Google thing." You're a designer. You can learn web development at midnight, turn the work away, or hire a freelancer who ghosts you in week three.
- Learn it yourself
- Forty hours of tutorials you can't bill for, on work you don't love.
- Turn it down
- Another agency gets the website, then the next brand refresh.
- Random freelancer
- When it breaks, your name is the one on the invoice.
- Partner with me
- You keep the client, the brand and the margin. I do the technical work.
How it works
Sell
You quote your client at your price. Use the suggested retail or your own.
Your name
| Item | Price |
|---|---|
| Website design and build | $3,800 |
| Care plan | $197/mo |
| Google Ads management | $597/mo |
Sample proposal. Your prices, your logo.
Send
Send the brief by email or Slack. Your client never sees it.
Booking page + Google Ads
They use Jane for bookings. Can we embed it? Ads budget is $600/mo.
Yes, Jane embeds fine. I'll set up conversion tracking on the booking so the ads optimize for real appointments.
Ship
I build on a staging site under your brand, with revisions until it's right. Small requests average about 48 hours.
Bill
You invoice your client. I invoice you at wholesale. The difference is yours, every month.
| Item | Wholesale |
|---|---|
| Website build, Northside Physio | $1,497 |
| Care plan | $97/mo |
| Google Ads management | $297/mo |
The price list
Fixed wholesale prices in Canadian dollars. Suggested retail is what most partners charge; you set your own.
| Package | You pay | Suggested retail | You keep |
|---|---|---|---|
| Website buildDesign handed over by you, built and launched by me | from $1,497 | $2,997+ | $1,500+ |
| Website care planUpdates, hosting, daily backups, monitoring | $97/mo | $197/mo | $100/mo |
| SEO planTechnical SEO, GA4 and Tag Manager, monthly report | $297/mo | $597/mo | $300/mo |
| Google Ads managementPlus the client's ad spend, paid to Google | $297/mo | $597/mo | $300/mo |
| Development subscriptionUnlimited requests, one or two at a time | $997 / $1,997/mo | — | — |
US partners are invoiced in CAD by default (USD on request). One-off development work is billed hourly.
What you'd keep
Count the clients already asking you for the website stuff.
$1,100 a month, kept by you. $19,200 a year with builds.
| Plan | Your clients pay |
|---|---|
| Website care plan × 5 | $985 |
| SEO plan × 2 | $1,194 |
| Total each month | $2,179 |
Three ways to partner
White-label
Your brand, my work. You own the client relationship and set the price. Staging links, reports and emails go out under your name.
ApplySubscription
Lots of work? A flat fee from $997 a month, unlimited requests, worked one (or two) at a time. Pause or cancel anytime.
See plansReferral
Don't want to manage it? Introduce me. You earn 10% of everything the client pays, projects and monthly plans, for 12 months. One care-plan client at $197 a month pays you about $236 in the first year, for one email.
Refer a clientYour clients stay yours
If one of your clients ever finds me through Google, I send them back to you. It's written into the partner agreement.
That's also why my public prices for businesses match the suggested retail. You're never undercut by me.
Any platform
I build custom websites on the platform that fits the project. SEO, analytics, Google Ads and integrations work on anything: Webflow, Squarespace, Shopify, Framer, the thing your client's nephew built.
Try me on one client
Send me one of your client's sites. I'll send back a one-page audit (speed, tracking, SEO basics, what's broken) that you can forward under your own name.
Free. No call required. Usually within two business days.
What clients say
“Topnotch,very
professional,attentive,
efficient.”
Partner questions
Will my client know you exist?
Only if you tell them. Staging links, emails and reports go out under your brand.
What if my client contacts you directly?
I send them back to you. The protection rule is in the partner agreement.
Who owns the client and the site?
You do (and your client). I'm the contractor behind you, and the logins stay with you.
How fast is it?
Small requests average about 48 hours. A site build is usually two to four weeks, depending on how fast content arrives. (It's always the content.)
How do referral payouts work?
10% of what the referred client pays, paid monthly, for 12 months per client, on projects and monthly plans.
What if I only have one client right now?
Start with one. There's no minimum. A care plan is a good first test.
Become a partner
Tell me a little about your studio. I'll reply within one business day with the partner agreement and a time to talk.
No minimums, no setup fees, no lock-in.
Request a call
Tell me about your studio and the client work you're getting asked for. I'll email you within one business day to find a time.
No scheduling tools, no calendar ping-pong. A real reply from the person who does the work.